What is Link Juice? How Does Link Juice Work?

What is Link Juice How Does Link Juice Work

A website’s Google ranking is influenced by a variety of significant elements. Some of these are well-known and frequently on the minds of experts in SEO. However, the less experienced may be unaware of Link Juice.

What is Link Juice(link equity)?

The term “link juice” is used in the SEO sphere to refer to the value or equity that is transferred from one page or website to another. This value is conveyed via hyperlinks. Links are seen by search engines as endorsements by other websites that your page is worthwhile and deserving of promotion.

Link building on the web can be done in a variety of ways, both directly and indirectly. Direct effort is a term used to describe techniques for gaining links, including document sharing, guest posting, social media marketing, news release distribution, and others. By providing good content on your website that encourages users to share it online and naturally link the pages, you can achieve the indirect effort.

How Does Link Juice Work?

Let’s say you operate Web 1 and Web 2 websites. Web 1 will rank higher in search results due to the link juice it receives from the external site linking to it if all other ranking factors remain the same and Web 2 has no links and Web 1 has one link. What would happen if Web 2 also received a link?

The amount of juice that each link passes determines this. View the illustration below. While Web 2 only receives links from one site, Web 1 receives links from four different websites. Each linked site benefits from external links as well.

Web 1 is expected to rank higher than Web 2 in search results since it has more links coming from more websites, which transfers more link juice to Web 1. Note that both outcomes presuppose a similar level of authority for the websites linking to Web 1 and Web 2.

Passing link juice occurs in both directions, which is another consideration. Let’s imagine that, in contrast to the sites linked to site Web 2, which only link to site Web 2, all of the sites linking to site Web 1 also link to other sites (shown by the grey arrows in the diagram below).

Link juice comes from:

  • Pages with content related to your website.
  • Pages with a high PageRank.
  • Pages with a low number of outbound links.
  • Pages with high-quality material.
  • Pages that rank high in search engine results in pages.
  • Pages containing user-generated material.
  • Pages that are popular among social media audiences, i.e. they are frequently cited on social media.

Link juice doesn’t come from:

  • Pages that have removed the link to your website.
  • Pages containing irrelevant stuff.
  • Pages with a high number of links, such as ad links or site-wide links.
  • Pages that are not indexed by search engines.
  • These are paid links.
  • Links are received through a link exchange program. (This is when you link to someone’s site in exchange for a connection to your site, thereby canceling out the effects.)
  • Links from unranked, content-free websites.

How to Increase Link Juice on Pages

Your website is an often-overlooked source of potential link juice. Many marketers overlook pools of link juice centered on their most popular pages in their continuous search for high-value backlinks. You probably have a reservoir of value you can pass on to your internal pages that is just ready to be tapped through internal linking.

Internal linking, like most on-page SEO aspects, begins with keyword research (if you need help, there are plenty of free tools out there). Make a list of a few keywords that you wish to target for your page.

Using the site:, locate pages on your site that contain those keywords. and intext: operations to get the pages that have the most value to pass.

Select a few high-priority, high-authority pages from this list. You can use the following tools:

  • SEO Review Tools: This is a powerful tool that determines a URL’s domain and page authority. It will also tell you how many external links point to your page. To find the URL, anchor text, and authority information for your external links, use the Link Checker tool. They also provide a bulk authority checker that allows you to search ten pages at once.
  • Small SEO Tools: A free tool that ranks supplied URLs’ domain and page authority out of 100.
  • SEOmoz’s Open Site Explorer is a free tool. Moz’s Domain Authority, Page Authority, and inbound links can all be obtained for your page.

When you’ve created your lists of target keywords and high-authority pages, it’s time to drain the link juice. Use your keywords as anchor text to create links to your target website. Avoid hyperlinking only your exact keyword matches, as this may appear spammy to a search engine. When feasible, use synonyms or latent semantic keywords (LSI keywords).

Finally, any unwanted outbound links from your pages should be removed. As previously stated, the quantity of value a page can pass is distributed evenly among the total number of links on a page.

The rel=”nofollow” element can be used to prevent passing link juice, but it cannot be used to raise the amount of equity passed by other links on the page. The amount of internal links on a page may be found in Google Search Console under Search Traffic.

Conclusion of Link Juice

Remember that link juice is crucial since it is a method to track how people are talking about your content, website, and brand. Yes, link juice is crucial to your Google rankings. However, it is also an excellent approach to raising brand awareness, creating your reputation, and establishing yourself as a resource in your industry.

The tools assist SEO experts with more precise metrics such as Domain Authority, Citation Flow, and Domain Flow.

to comprehend how Link Juice performs in general. You can use tools such as:

If you are interested in learning from videos, I recommend this Ahrefs video.

If you are looking for an SEO Expert to help you rank your website, please contact us.