A website’s Google ranking is influenced by a variety of significant elements. Some of these are well-known and frequently on the minds of experts in SEO. However, the less experienced may be unaware of Link Juice.
The term “link juice” is used in the SEO sphere to refer to the value or equity that is transferred from one page or website to another. This value is conveyed via hyperlinks. Links are seen by search engines as endorsements by other websites that your page is worthwhile and deserving of promotion.
Link building on the web can be done in a variety of ways, both directly and indirectly. Direct effort is a term used to describe techniques for gaining links, including document sharing, guest posting, social media marketing, news release distribution, and others. By providing good content on your website that encourages users to share it online and naturally link the pages, you can achieve the indirect effort.
Let’s say you operate Web 1 and Web 2 websites. Web 1 will rank higher in search results due to the link juice it receives from the external site linking to it if all other ranking factors remain the same and Web 2 has no links and Web 1 has one link. What would happen if Web 2 also received a link?
The amount of juice that each link passes determines this. View the illustration below. While Web 2 only receives links from one site, Web 1 receives links from four different websites. Each linked site benefits from external links as well.
Web 1 is expected to rank higher than Web 2 in search results since it has more links coming from more websites, which transfers more link juice to Web 1. Note that both outcomes presuppose a similar level of authority for the websites linking to Web 1 and Web 2.
Passing link juice occurs in both directions, which is another consideration. Let’s imagine that, in contrast to the sites linked to site Web 2, which only link to site Web 2, all of the sites linking to site Web 1 also link to other sites (shown by the grey arrows in the diagram below).
Your website is an often-overlooked source of potential link juice. Many marketers overlook pools of link juice centered on their most popular pages in their continuous search for high-value backlinks. You probably have a reservoir of value you can pass on to your internal pages that is just ready to be tapped through internal linking.
Internal linking, like most on-page SEO aspects, begins with keyword research (if you need help, there are plenty of free tools out there). Make a list of a few keywords that you wish to target for your page.
Using the site:, locate pages on your site that contain those keywords. and intext: operations to get the pages that have the most value to pass.
Select a few high-priority, high-authority pages from this list. You can use the following tools:
When you’ve created your lists of target keywords and high-authority pages, it’s time to drain the link juice. Use your keywords as anchor text to create links to your target website. Avoid hyperlinking only your exact keyword matches, as this may appear spammy to a search engine. When feasible, use synonyms or latent semantic keywords (LSI keywords).
Finally, any unwanted outbound links from your pages should be removed. As previously stated, the quantity of value a page can pass is distributed evenly among the total number of links on a page.
The rel=”nofollow” element can be used to prevent passing link juice, but it cannot be used to raise the amount of equity passed by other links on the page. The amount of internal links on a page may be found in Google Search Console under Search Traffic.
Remember that link juice is crucial since it is a method to track how people are talking about your content, website, and brand. Yes, link juice is crucial to your Google rankings. However, it is also an excellent approach to raising brand awareness, creating your reputation, and establishing yourself as a resource in your industry.
The tools assist SEO experts with more precise metrics such as Domain Authority, Citation Flow, and Domain Flow.
to comprehend how Link Juice performs in general. You can use tools such as:
If you are interested in learning from videos, I recommend this Ahrefs video.
If you are looking for an SEO Expert to help you rank your website, please contact us.