According to a Meta Commissioned Ipsos survey, Instagram is the best media medium for creating relationships with companies. And half of the users say the platform helps them discover new brands. Even better for brands, 44% of platform users purchase weekly.
If you aren’t using Instagram for business, those prospective new clients may never discover your products or services.
Here’s how to utilize to develop your business in 2023.
Table of Contents
How to set up Instagram for business in 5 steps
Setting up your Instagram profile for business is a great way to promote your brand, engage with your audience, and drive sales. Here are five simple steps to get you started:
1. Create an Instagram Business Account:
You may convert an existing personal account into a corporate account. Otherwise, create a new account.
Download the app on your mobile device and follow the prompts to create an account.
Choose a recognizable username that aligns with your brand or business name.
2. Optimize Your Profile:
To make changes to your profile, click “Edit Profile” and then “Edit Profile.”
Add a profile picture that represents your brand, such as a logo or product image.
Write a compelling bio that clearly describes your business and what you offer. Include pertinent keywords as well as a call to action (CTA).
Add a link to your website or a specific landing page in the bio’s website section.
3. Switch to a Business Account:
Navigate to your account settings and select “Switch to Professional Account.”
Select the category that best represents your business (e.g., “Food & Beverage,” “Clothing,” “Fitness,” etc.).
Connect your Instagram business account to a Facebook Page associated with your business. This step is required to access certain features and insights.
4. Content Strategy and Posting:
Determine your target audience and the material that will appeal to them.
Create a content calendar to plan your posts in advance and maintain consistency.
Post a mix of high-quality photos, videos, stories, and carousel posts that showcase your products, services, behind-the-scenes moments, user-generated content, and more.
Use relevant and popular hashtags in your posts to increase discoverability.
Respond to comments and direct messages to keep your audience interested.
5. Track Performance and Analytics:
Instagram provides insights and analytics to help you understand your audience and measure your performance.
Go to your business profile and click on the insights button (looks like a bar chart).
Explore the different metrics available, such as follower growth, post reach, engagement rate, website clicks, and more.
Use these insights to refine your content strategy, understand what resonates with your audience, and make data-driven decisions.
Keep in mind that developing a great presence takes time and regular commitment. Experiment with different content formats, engage with your audience and adapt your strategy based on the insights you gain.
How to Use Instagram for Business: 5 Steps
Certainly! Here are five steps to effectively use Instagram for your business:
1. Set Up an Instagram Business Account:
If you don’t have an account, download the app and sign up for a business account.
If you have a personal account, convert it to a business account through the settings.
Connect your business account to a Facebook Page related to your business to unlock additional features.
2. Develop a Content Strategy:
Define your brand’s visual style, voice, and messaging to maintain consistency.
Determine the types of content that will resonate with your target audience, such as product photos, lifestyle images, behind-the-scenes glimpses, user-generated content, or educational posts.
Plan and create engaging and high-quality content in advance.
Experiment with different formats like photos, videos, Stories, Reels, IGTV, and Live videos to keep your content varied and interesting.
3. Engage and Grow Your Audience:
Regularly engage with your audience by responding to comments, messages, and mentions.
Follow relevant accounts, engage with their content, and participate in industry-related conversations.
Use relevant hashtags to make your posts more visible and attract new followers.
Encourage user-generated content by running contests, featuring customer testimonials, or using branded hashtags.
Collaborate with influencers or partner with complementary businesses to expand your reach.
4. Utilize Instagram Features and Tools:
Make use of Instagram Insights to understand your audience demographics, engagement metrics, and post-performance.
Utilize Instagram Shopping if you sell products, allowing users to shop directly from your posts.
Utilize Instagram Ads to reach a broader audience and promote your products or services.
Use Instagram Stories to share behind-the-scenes content, limited-time offers, or exclusive updates.
Explore Instagram Live for hosting Q&A sessions, tutorials, product launches, or events.
5. Analyze and Adjust Your Strategy:
Regularly review your Instagram analytics to assess what content performs well and resonates with your audience.
Adjust your content strategy based on the insights you gather, focusing on the content types, posting times, and hashtags that drive the best results.
Monitor your follower growth, engagement metrics, and website traffic to evaluate the effectiveness of your efforts.
Stay updated with new features and trends on Instagram to keep your content fresh and engaging.
Remember, building a successful presence on Instagram takes time and effort. Consistency, quality content, and genuine engagement with your audience are key to achieving your business goals on the platform.