Title Tags, Meta Descriptions, URLs, and Header Tags can all be customised.
You will have problems adjusting the way your website is shown on Google if your selected platform does not allow you to alter title tags, meta descriptions, URLs, and header (H1, H2, etc.) tags for your home page, product pages, collections pages, and other configurable pages. Title tags and meta descriptions are vital not only because they are a smart spot to include your company's desired keywords, but they also serve as a "call to action" that encourages searchers to choose your listing over others.
Simple 301 redirects and a well-optimized URL structure
Automatically produced URLs that are difficult for search engines to grasp, especially on product pages and dynamically generated sites, is a fairly typical problem for e-commerce systems. However, for SEO purposes, the URL remains one of the most significant components of any website, not only because it tells the search engine what the page is about, but also because it is the method through which the search engine finds that page.
Internal search with a powerful function and proper indexation of search results pages
Most e-commerce platforms allow customers to conduct an internal search, which allows them to look for items or categories they may not have seen while browsing the online store. Many internal search engines, on the other hand, leave a lot to be desired in terms of usefulness, frequently providing users with poor or no results for simple searches.
Mobile customization
Just when you thought you were keeping up with the competition by opening an online store, it's now more important than ever to make sure that customers who visit your website via a mobile device have a positive shopping experience as well - which may necessitate the creation of a separate mobile site. Cutting-edge e-commerce platforms will provide you with options for optimising your website for mobile devices – either through an app that creates a mobile store for you or through responsive design, which allows a website to change its size and shape depending on the screen on which it is displayed.
Customer service is excellent, and the technical crew is knowledgeable.
Because many of these methods are dependent on the capabilities of each e-commerce platform, it'll be critical to establish a relationship with that platform's support team to ensure that your online store follows these vital SEO guidelines. Because each e-commerce platform is different, even the most experienced web developers and SEO professionals may need the help of the platform's technical team to make adjustments or correctly set up the online store.
