An SEO competitor analysis is the process of researching your industry’s online competitors, assessing your SEO rivals, and using the data you unearth to improve the SEO of your own website and move up the search engine results pages.
Even with an SEO plan in place, excellent content being produced, and technical SEO audits being carried out, there is no assurance that your material will receive the attention it merits, with two-thirds of all clicks on Google going to the top five organic search results. In actuality, Google doesn’t even send any search traffic to 90% of websites! But who is getting that traffic if not you? your SEO opponents.
The truth is that if your competitors are doing all of these things and doing them better than you, you will find it difficult to appear in search results. An SEO competitor analysis can help with that.
You can examine the landscape of relevant keyword searches by doing a competition analysis.
You are aware of how challenging it will be to outperform your rivals now. Additionally, it may suggest new keywords, content suggestions, and link-building chances you hadn’t thought of. You may boost your site’s ranks and increase search traffic with the help of insights you obtain from an SEO competitor study.
The first thing to understand about your SEO competition is that they are not always the same as your direct business competitors. So, what exactly is an SEO competitor? Your SEO competition are websites that rank for the same organic search searches that you do. This means that your SEO rivals will differ depending on the issue. Before publishing or optimizing any pages focused at ranking for a given keyword, it’s critical to understand who you’re competing with – and for what. That is where the first step of competition analysis comes into play: identifying search competitors you may be unaware of. This is a critical move to conduct if separate parts of your website focus on distinct business sectors and you have multiple rivals across industries.
This first stage should not be approached haphazardly. You may believe you know who your competitors are, but the most accurate way to identify your SEO competitors is to examine the data. Because you may be analyzing hundreds, if not tens of thousands, of web pages and keywords, you should think about adopting an enterprise SEO platform, such as Site improve SEO, to automate this phase.
Your SEO performance is continually compared to your competitors; it doesn’t operate in a vacuum. It is also dynamic. You cannot take your foot off the throttle when it comes to SEO because of changes to search engine algorithms, the introduction of new rivals, and the tenacious efforts of the rivals’ digital marketers to outperform you. You can find areas for improvement before they have a detrimental influence on your rankings by regularly analyzing your competition to understand where you are (relative to them).
Here are some crucial actions and occasions that you should never miss while conducting an SEO competitor study.
Finding relevant terms that your search competitors are ranking highly for but for which your website isn’t allows you to use that information to send their visitors to your website. This approach is known as competitor keyword analysis. Not every keyword is worth the same amount of work. You should concentrate your efforts on keywords that are pertinent to your business, are highly searched for, and are not too challenging to rank for.
The three essential components of any SEO competitor analysis procedure are keywords, content, and technical SEO. It’s time to concentrate on technical SEO auditing since keywords and content have previously been discussed. In essence, this is comparing the technical aspects of your website to those of your rivals and making sure you fill in any technical SEO holes that can cause your ranks to drop.
The following are important technical SEO components to look out for in your competitors:
Internal linking: Internal links facilitate the discovery, indexation, and understanding of website pages by search engines. Use of distinct, evocative anchor text for internal links is recommended by Google.
Website structure: The way a site is structured affects both how users interact with it and how easy search engines can crawl it. A good site should have a straightforward layout that makes crawling simple and easy. Examining how far down the site architecture your primary target pages are can be helpful as well.
Page speed: Site performance will become even more crucial to ranking with the May 2021 Google Page Experience change. With 47% of visitors expecting them to load in under two seconds, your pages should load in no more than three seconds.
SSL certifications: Is the webpage encrypted using HTTPS? Giving their users a secure browsing environment is a top priority for search engines. An HTTPS safe encryption is a ranking criteria for Google and will stop a website’s name from appearing in the search results with the label “Not Secure.”
Keep a regular look out for SEO-related tactics that your rivals are using. so that you can react and put forth your own.
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