VIDEO MARKETING: The Complete Guide

VIDEO MARKETING: The Complete Guide

Video Marketing Fundamentals: In this Blog, I’ll walk you through the foundations. If you’re new to video or want to be sure you’re on the right road, this chapter is for you.

Then, in subsequent chapters, we’ll go over advanced approaches, strategies, and case studies. But first, let’s go through the fundamentals of video marketing.

Meaning of Video Marketing

The practise of planning, generating, editing, publishing, and promoting video material in order to promote a brand, business, or product is known as video marketing. Businesses commonly use YouTube, Facebook, Snapchat, Vimeo, and Instagram for video marketing.

What Is the Importance of Video Marketing?

Online, video is increasingly becoming the de facto content format. Indeed, it is not an exaggeration to declare 2022 “the year of video.”

Let’s take a quick look at some key video marketing statistics

Video creates 82% of the internal traffic

YouTube, the world’s largest video platform, is the world’s second most visited website.

People don’t only go to YouTube. They spend a considerable bit of time there. Every day, individuals view 1 billion hours of YouTube videos.

The average YouTube user spends 40 minutes each day watching videos… solely on mobile devices.

40 minutes per day watching youtube

Even social media platforms that were not previously thought to be video-focused are embracing video.

In fact, 60% of internet users now use Facebook to watch videos.


Why Are More Businesses Investing in Video?

Unsurprisingly, more businesses are incorporating video into their marketing initiatives.

86% of companies currently use video to sell their products and services.

80% of marketers are pleased with the ROI they receive from video ads.

80% of marketers are pleased with the ROI they receive from video ads.

And perhaps the most intriguing statistic of all…

Because video has such a strong ROI, 99% of marketers say they want to continue utilizing video in their digital marketing this year.

How Do You Create a Video Marketing Plan?

Video was once a method that you sprinkled into your content marketing every now and then.

However, in order to win with video marketing today, you must have a sound strategy in place.

Your video marketing strategy should include the following elements:

  • Investigating your customers’ pain points
  • Creating subjects that address your customers’ issues
  • Creating a distinct look and feel for your brand’s videos by outlining or scripting it
  • Creating and editing videos
  • Including movies in your text-based marketing materials
  • Using social media and specialist video platforms to distribute your videos (like YouTube)
  • Measuring the effectiveness of your videos
  • Adapting your content strategy in response to facts and comments from your target audience

Here is a Blog on The Difference Between SEO, SEM, SMO

12 Types of Marketing Videos

Before you start filming, you should select what kind of video you want to make. Check out this list to learn more about your possibilities.

  • Demonstration Videos

Demo videos demonstrate how your product works, whether it’s walking viewers through your software or unboxing and testing a physical product.

  • Brand Videos

Typically, brand videos are made as part of a bigger advertising campaign to highlight the company’s vision, goal, or products and services. The purpose of brand videos is to raise awareness of your organisation while also enticing and attracting your target audience.

  • Videos from Events

Is your company hosting a conference, round table discussion, fundraiser, or another type of event? Create a highlight reel or release interesting interviews and presentations from the gathering.

  • Interviews with Experts

Interviewing internal experts or thought leaders in your field is an excellent method to establish trust and authority with your target audience. Find the industry influencers and bring these talks to your audience.

  • How-To or Educational Videos

Instructional videos can educate your audience new skills. These marketing videos can also lay the groundwork for them to better grasp your company and its solutions. This type of video can be used by your sales and service staff while working with customers.

  • Explanatory Videos

This form of video might assist your audience in understanding why they require your goods or service. Many explainer videos centre on a fictitious journey of the company’s main buyer persona who is experiencing difficulties. This person solves the problem by adopting or purchasing the company’s solution.

  • Videos with Animation

Animated videos can be an useful format for explaining abstract services or products or for explaining difficult-to-understand concepts that require powerful graphics.

  • Customer Testimonial and Case Study Videos

One of the finest methods to demonstrate this is to create case study videos featuring your satisfied and loyal customers. These are your strongest supporters. Get them to go on camera and describe their problems and how your company helped them solve them.

  • Streaming Videos

Live video provides your viewers with an exclusive behind-the-scenes glimpse at your organisation. Longer streams and higher interaction rates are also attracted.

According to Google, 85% of people viewed a live broadcast in the previous year in 2021. In addition, live-streamed interviews, presentations, and events invite spectators to leave comments and ask questions.

  • Messages That Are Unique

Video can be a unique method to prolong a conversation or answer to someone who has contacted you via email or text.

Social Media Video Marketing

Now that we’ve covered the most popular video hosting platforms, let’s dive into social media best practices.

Expect viewers to watch your videos without sound.

Did you know Instagram was the first social media platform to feature silent, auto-playing videos? This type of video is popular on social media because it allows viewers to watch videos while out and about.

Here are a few best practises for making quiet videos engaging:

  • Begin with action to capture your audience’s attention.
  • Films with people speaking are fantastic for landing pages or your website, but for social media, try to keep to visually appealing videos.
  • Add text or captions to let viewers to follow along with or without audio.

Short videos are preferable.

The length of the most popular social media videos varies by platform. While some tactics require a lengthier film, capture your video in a way that allows it to be easily divided into bite-sized bits. This will assist you in increasing traffic and engagement from your video marketing.

Attract attention quickly.

When you share video content on social media, it competes with a lot of other information on the screen. There is much more competition if your viewers are watching from their mobile devices. As a result, it’s a good idea to dive right into your content and make it apparent what your video is about in the first 8-10 seconds.

Produce video that will look good on a variety of screen sizes.

When shooting your video, make careful to compose each shot for a variety of screen sizes and shapes.

Follow best practices for each social media platform.

Best Practices for Facebook Videos

Facebook highlighted video content with a dedicated video tab in 2016, and the platform’s emphasis on video has grown since then.

Using video on Facebook appears to provide marketers more visibility in the newsfeed. This is most likely due to the fact that their algorithm prioritises audience involvement.

According to a recent Biteable study, their video ad test received 480% more hits than a still image. This demonstrates that audiences are currently more engaged with the platform’s videos.

Lighthearted and fun brand awareness films work well on Facebook.

They also provide a comprehensive best practises guide outlining how to achieve with video on the platform.

It offers video length recommendations and priority for mobile viewing.

Instagram Video

Twitter Video

LinkedIn Video

Pinterest Video

These are some of the platform where you can promote and upload your video.

Video marketing can be intimidating at first, but with skill and patience, you can quickly create high-quality video content that is unique to your business.

Pick up a camera, start filming, and watch your levels of involvement rise. It’s time to incorporate video into your marketing approach.

Take one step at a time and continue to learn. You never know how a new concept or plan will assist you achieve your objectives.

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