Rich Snippets: A Complete guide for Beginner’s

Rich Snippets

What Are Rich Snippets?

Google search results with additional information, such as ratings or reviews, are known as rich snippets.

Google gets this information using specialized code (“structured data markup”) that you may include into the HTML of your website.

A typical Google search result appears as follows:

An example of a rich snippet would be:

The search result is expanded in the second case by Google to include a picture, a rating, and an estimated time.

Why is Rich Snippets important for SEO?

Let’s talk about the benefits of having rich snippets now that you know what they are. Search results snippets that are rich in content stand out from the others.
Users will immediately learn more information just by glancing at them since they seem much nicer. This helps your website become more visible and may also improve click-through rates. Take it from Rich; he is an expert on the subject!

You will receive more visitors from a search result if the snippet’s click-through rate increase. Simply because more people click on your result, not because your ranking in the search engine increased. They simply stick out.

That’s not all, though. Rich snippets will eventually impact your ranking as well. Google will notice that more people are choosing your result over others as more people click on it. It informs Google that your page is a good match for that particular search, which will undoubtedly boost your ranks over time!

Types of Rich Snippets

Rich snippets typically come in the following forms:

  • Product Markup Snippet 
  • Recipe Snippet
  • Music Snippet 
  • Review Snippet
  • Movie Snippet
  • Events Snippet 

Let’s take a look at each of them.

Product Markup Snippet 

Product markups show the availability, cost, and review of a product. Ecommerce websites can gain from these achievements.

Product Markup Snippet

Recipe Snippet

The Web page for the recipe excerpt includes elements like cooking time, ingredients, and even calories.

Recipe Snippet

Music Snippet

The music rich snippet shows more details about a song or album, such as its year of release or music video.

Review Snippet

A star rating appears next to the description in the review snippet.

Review Snippet

Movie Snippet

The movie’s runtime, genre, and release date are all included in the movie excerpt.

Movie Snippet

Events Snippet

This snippet displays important event facts such as the time, date, and place.

Events Snippet

How To Get Rich Snippets

Rich snippets are created using structured data from certain pieces of data. The data is prepared and arranged in such a manner that Google can easily comprehend and utilize it for SERPs and other reasons.

So, rather than needing to extract key information from something like this…

The Milkshake will take 10 minutes to prepare. Even better, these Milkshakes are minimal in calories—around 70 per serving.

… they have it in an organised way similar to this:

  • cooking time: 10 minutes
  • calories: 70

You can see how the second example would be easier for a system to interpret, such as Google.

What is Structured Data?

Structured data is a sort of standardized format that sends information about the content of your web page to search engines.

Structured data can appear in the coding of a webpage as follows:

Structured data

Structured data consists of two major components:

  • The language that notifies the search engine about the entity elements on your website is known as schema.
  • The format is a sort of markup code used to provide schema to search engines. JSON-LD, microdata, and RDFa are the three primary markup code formats. (Google’s recommended format is JSON-LD.)

You may use the websites to help you develop and test structured data snippets in any format.

For example:

Let’s say you have a Chocolate Cake. recipe on your website. You might provide structured data for the following recipes:

  • Cooking duration
  • Nutritional information
  • Ingredients
  • Instructions, etc. 

The Recipe page on lists the many attributes that may be used in your code:

Recipe page

That page also includes sample code for each format. This code may be copied and modified to build your organised data or it can be used as a reference.

sample code

When do rich snippets show up?

Rich snippets can only show on sites that contain specific categories of information, and they can be further limited by device type. Rich snippets with “how to” instructions, for example, are only available on mobile devices:

rich snippets show up

What’s the difference between rich snippets and rich results?

You may have heard the phrase “rich results,” which is frequently used interchangeably with “rich snippets.”

SERPs have become increasingly complex. Consider the poll results when I asked what people thought this was called:

rich results

The lack of consistency in Google’s language surely doesn’t help matters.

Here’s how we define the terms:

  • Rich snippets: Regular search results with informative content are displayed in addition to the title, descriptive snippet, and URL.
  • Rich results: Any type of graphically improved search result that includes information from relevant structured data. A sort of rich result is rich snippets.
  • SERP features. Anything that isn’t a standard “blue link” search result. SERP features include featured snippets, PPC advertisements, tweet bubbles, and Knowledge Panels.

Check out more educational articles on F60 Host. We also have blogs on What Is Search Intent.


Rich snippets may help your website stand out on a Google search results page, resulting in more clicks and visitors. Structured data markup allows you to generate rich snippets.

But you don’t have to be a coding expert to create structured data snippets; you can also utilize plugins.

Rich snippets are excellent for increasing attention and clicks, but bear in mind that the structured data underlying them is part of something much bigger.

Understanding how the Knowledge Graph works and how to use it is a critical SEO skill to have now and in the future.

Hope you liked this article on Rich Snippets, Please contact us on F60 Host if you would like a blog on any specific topics.