How to Increase Organic Traffic (And What It Is)

What Is Organic Traffic?

Organic traffic is the only kind of traffic that comes to a website from natural sources. It generally refers to website visitors that arrive from unpaid sources, or “free traffic,” as they are known.

Organic traffic routes include SEO (SERP) and social media (non-promoted feeds), which direct users to a website’s destination via an organic search ranking.

Websites can get the following traffic categories in addition to search traffic:

  • Direct traffic: visitors who arrive by typing the URL into their browser’s search bar directly

Visits that result from links on other websites are referred traffic.

  • Social traffic is either organic or sponsored traffic originating from social media posts.

These types of website traffic are frequently used in website analytics programs like Google Analytics.

Benefits of Organic Website Traffic

The term “organic website traffic” describes users that arrive at your website via free, legitimate channels like search engine results or referral links. The following are some major advantages of organic website traffic:

  1. Sustainability: A sustainable source of traffic to your website is organic traffic. You may gradually acquire organic visitors after creating a strong online presence and optimizing your content for search engines, all without making significant financial investments in paid advertising.
  1. Cost-effectiveness: In contrast to sponsored marketing or advertising, organic traffic doesn’t need direct financial input. While producing high-quality content and optimizing your website may take some time and effort, the long-term advantages exceed the expenses related to other forms of promotion.
  2. Higher credibility: Your website gains more credibility when consumers find it through organic search results. Since search engines have given your content a ranking based on its quality and relevancy, they view your website as being more dependable and trustworthy. User engagement and conversion rates may rise as a result of this.
  1. Audience focus: Since consumers are actively looking for information or solutions connected to your content, organic traffic tends to be more focused. This implies that the visitors you draw are more likely to be sincere in their interest in the goods, services, or knowledge you offer.
  1. Consistent, long-lasting effects may be produced through organic traffic, as opposed to the transient traffic surges that may be experienced with paid advertising initiatives. You may benefit from a consistent flow of organic visitors for a considerable amount of time as your website builds authority and exposure in search engine rankings.

Overall, organic internet traffic yields targeted, cost-efficient, and long-lasting results that improve the reputation of your website and benefit your company or blog.

Organic vs. Paid Traffic Value

Cost is one of the main distinctions between free and paid traffic.

Some very valuable keywords in paid search campaigns might cost hundreds of dollars per click. Paid search campaigns can be quite expensive. This can pile up rapidly and lead to a hefty expense for a modest amount of clicks. 

On the other hand, organic traffic has the ability to provide a lot of clicks without involving any direct expenses.

Semrush’s Organic Research tool allows you to calculate the overall cost of organic traffic to any website. 

How to Increase Organic Traffic

You need to have a consistent SEO plan and adhere to SEO best practices if you want to enhance your organic traffic.

To raise your ranks and increase organic traffic to a website, you must focus on the following four crucial SEO areas:

  1. Finding and analyzing people’s search terms to target them with your content is known as keyword research.
  1. Generating and promoting content creating relevant, high-quality material that is optimized for search results.
  1.  Technical SEO involves improving a website’s technical elements so that search engines can better crawl and index the site.
  1. Obtaining high-quality backlinks to increase a site’s authority and exposure is known as link building.

You may reach your audience when they are searching for a certain phrase on Google by using SEO to target the search words they use. without having to pay for each click. 

Let’s examine three concrete actions you can do right now to begin your road toward organic traffic:

  • Check for technical problems with your website.
  • Incorporate keywords into your SEO approach.
  • Create a Google Business profile, if necessary.
  • Let’s examine each one in turn.

Step 1. Audit Your Website for Technical Issues

Google must be able to simply and swiftly crawl and index the information on your website. 

It all comes down to the technological framework of your site, which you can examine in a few minutes with Semrush’s Site Audit tool.

Create a free account to see up to 100 pages of content.

Open the Site Audit tool next. After entering your domain, click “Start Audit.”

In the “Site Audit Settings” window that appears, configure the audit. If you have any questions, look through our comprehensive setup instructions.

Click “Start Site Audit” once you’re finished arranging your audit.

You’ll receive a summary of your site’s health using the “Site Health” statistic after the audit is complete.

To get a comprehensive list of all the issues the tool has found, go to the “Issues” tab.

To find problems such as slow-loading pages, duplicate titles, broken links, and broken graphics. 

Additionally, you may get advice on how to resolve each problem by clicking the “Why and how to fix it” link next to it.

Advice: Review our in-depth article on how to do a technical SEO audit in 10 simple stages. 

Step 2. Find Keywords to Drive Your SEO Strategy

In order to increase organic traffic to your website, keyword research may assist you decide what subjects to write and post.

Once you have a list of keywords, you may write content that is optimized to target those keywords.

Examining your competition with a keyword research tool like Semrush’s Keyword Gap is a common and simple method for discovering the best keywords. 

Start by entering your domain and the domains of your rivals. Hit “Compare.”

All of the analyzed domains’ keyword targets will be compared by the program.

Concentrate on these two groups of keywords: All the keywords your rivals rank for but you don’t Weak: Every term your rivals rank for but you don’t

There is a good probability that you will find some excellent keyword chances here. Since all of your immediate rivals are using the same term, it is likely relevant to your website as well.

Think about the following three factors while choosing the keywords:

  • The number of times a month on average that individuals search for a certain term is known as its search volume.
  • KD%: keyword difficulty, which measures how tough it is to rank for a term on a scale of 0 to 100.
  • The keyword’s search purpose (i.e., what sort of information do users hope to find)

Concentrate on these two groups of keywords: All the keywords your rivals rank for but you don’t Weak: Every term your rivals rank for but you don’t

Finding the ideal balance between a high search volume and a low keyword difficulty is your objective. And use the appropriate material to target these keywords and meet the searcher’s goal.

Read our comprehensive keyword research guide to find out more about doing keyword research to uncover the best and most useful terms for your website. 

Create content that addresses the search intent and adds value for the reader as soon as you have determined the target keywords that support your company objectives.

You may create authority in your field, acquire backlinks, and gain the confidence of your audience by concentrating on producing high-quality content that meets user demands.

Concentrate on these two groups of keywords:

All the keywords your rivals rank for but you don’t Weak: Every term your rivals rank for but you don’t

Finally, it increases conversions. As you increase the volume of organic traffic to your website, you may point this additional traffic toward your sales-generating pages. 

Some advice:

Use a lot of internal links when you add material to your website to point users to your revenue-generating pages.

To analyze your best-performing pages and uncover fresh optimization strategies to raise their ranks, use the On-Page SEO Checker tool.

Create a keyword tracking system so you can see when your SEO efforts are paying off and your website starts to appear for your target keywords.

How to Check Organic Traffic

To check organic traffic to your website, you can use various web analytics tools that provide insights into your website’s performance. Here’s a step-by-step guide on how to check organic traffic:

Google Analytics: If you have Google Analytics set up for your website, it’s one of the most comprehensive tools to track your website’s traffic. Follow these steps:

  • Log in to your Google Analytics account.
  • Select the website you want to analyze from the account dashboard.
  • Navigate to the “Acquisition” tab on the left sidebar.
  • Click on “All Traffic” and then “Channels.”
  • Look for “Organic Search” under the “Default Channel Grouping” section. This will show you the organic traffic to your website.

Other Analytics Tools: Matomo, Adobe Analytics, and Kissmetrics are a few more analytics tools that are accessible besides Google Analytics. Although each tool may have a unique UI, they all typically offer the same information. Locate the area for organic traffic under the option to examine traffic sources or channels.

Ranks in organic searches: In addition to monitoring your organic search ranks, analytics tools may give you information on the number of organic visits to your website. You may use this to gauge how well your website is doing in search engine results. SEMrush, Ahrefs, and Moz are a few tools that provide keyword tracking and ranking capabilities.

Webmaster Tools: Using the webmaster tools offered by search engines is another technique to check organic traffic. For instance:

  • Google Search Console: Log in to your account and choose the relevant website from the list of options. You can view the number of clicks and impressions your website receives from organic search results in the “Performance” section.
  • Bing Webmaster Tools: Log in to your account and choose your website from the list. Go to the “Reports & Data” tab and choose “Traffic.” You may check your website’s organic search data right here.

For reliable data gathering, make sure these tools are configured properly and that the tracking scripts or code are installed on your website.

It’s also advised to track and analyze your organic traffic over time to see patterns, enhance your content, and raise the rating of your website in search results.

Next Steps

For long-term success, organic traffic is a fantastic conduit for expanding your internet business. You must carefully examine your SEO and all of its components if you want to raise it.

To get the most out of the SEO tools described in this piece, don’t forget to register for a free Semrush account. The free account may be used in the following additional ways to boost your organic traffic.