If you’ve ever conducted keyword research, you’ve surely used or maybe even come across Google Trends to determine how popular a particular keyword is. However, a lot of SEO strategists never make the most of this wonderful tool. You might be overlooking some practical advice on how to use these Google search trends to your website’s advantage.
In this blog, we will explore the many advantages Google Trends has to offer, and how you can use it to strengthen your SEO and content marketing strategy.
Google Trends is a free tool that uses real-time data to analyze the popularity of Google search terms. It displays what people are searching for based on time, season, and location. That data can then be used to create your marketing strategy.
When conducting keyword research, Google Trends is a surprisingly helpful tool, especially when using the practically invisible advanced search features.
You will be aware of the Google search popularity of a topic at any given time thanks to trend monitoring. You can schedule posts based on their correlation with a higher Google search frequency during specific times of the year or due to observable triggers.
To begin your research, go to the tool and search for any given term, e.g, best digital marketing firm.
It applies to any term about which you want to learn more. Recognizing the patterns will assist you in publishing your content when people are desperate for it. When you publish at the right time, you will get more visitors to your site than if you publish after people have lost interest in a topic.
Another reason to check Google search trends is to update your outdated content. Make sure to keep it up to date with queries that are popular during a specific time period.
Although this step is better used to monitor seasonal trends, searching for other, more rigid topics can also be done.
Start your search with a short-tail keyword aka a seed keyword, choose the time frame and the nation, and scroll down to see the final two blocks for the best chance of finding fresh content ideas.
You will see suggestions for queries that are related to your seed term in the “Related queries” block on the right. The most popular searches during that time period can be found by filtering the keyword results to get the best results.
Any of these related searches that you click on will reveal additional information and even more keyword suggestions. Therefore, you can switch between keywords and see which of your topic’s popular Google searches are trending. You’ll have fresh material to write about as a result.
Take a look at the “Related topics” section for more ideas. You’ll see the topics that people searched for in relation to your main search term there.
Before choosing a niche for your website, make sure it is something that people are still interested in learning more about, and where you believe you can provide some unique value that will solve a problem or alleviate a pain point. Trends come and go, so you should investigate and validate whether your idea has the potential to last.
Google Trends is a wonderful tool for this specific purpose. First, look up the niche you want to target with your website. Then, in “Interest over time,” change the stats date from 12 months to 2004-present. This manner, you can get a sense of how it has progressed or regressed over time.
Use the comparison option in Google Trends to see which relative keywords have the most searches and how they change over time.
Some terms experience huge spikes in popularity for brief periods of time before dropping to very few searches per month. On the other hand, some terms never see spikes and remain constant over long periods of time.
If you need your content to be relevant for a long time, you should use a constant search term because it has staying power. This feature is useful because it makes it easier to see the differences and find the most effective keyword when all of the stats are displayed in the same chart. Using it accurately will result in a higher ranking on the search engine ranking page or SERP in digital marketing.
If you’re looking for a decent topic for your next content article, avoid working further on it until you’ve checked Google Trends. You don’t want to waste time writing content for topics that are no longer relevant. If a particular search term shows a high volume during one month but an immediate drop off in the next, you might want to avoid it, as it may negatively affect your content.
Using terms that remain steady is the best bet for you and your content, particularly if you are relatively new to digital marketing.
If your company relies on video marketing or eCommerce (or both), Google Trends can help you understand how trends change.
When searching for a term, switch from “Web Search” to “YouTube Search” or “Google Shopping.” The results will only include one of these two platforms, rather than the general Google search engine.
Another useful feature of Google Trends is the ability to learn more about your audience on a deeper level. When you search for a query, you will see the regions and cities with the highest Google search frequency for your content or products.
Using this information, you can target these particular areas with paid advertising or customized content and optimize your website for local SEO. To reach more of these targeted areas and boost conversion rates, you can personalize your content marketing strategies.
When looking for a product, customers may look for a certain brand that they trust. If any brands appear in people’s searches, you may see them in “Related inquiries” on Google Trends.
You may also utilize the comparison option to examine how Google trends compare to those of your rivals or to yourself. These statistics can assist you in analyzing your market and identifying areas where your branding approach may be improved. You may also create content that compares your items to those of your competitors and highlights the advantages of your products to customers.
If your specialization entails writing about hot issues that come and go for short periods of time, you’ll require excellent editorial preparation. When it comes to matters like these, timing is everything. Your content, discounts, or seasonal deals should go live around the time that Google search trends for them peak.
Paid tools are often thought to be more valuable than free tools. That is not always the case with Google Trends. While Google Trends is reliable, it does not provide traffic statistics. It displays the number of queries made as a percentage on a scale of 0 to 100. Paid SEO tools, unlike Google Trends, provide keyword traffic volume numbers.
However, those figures are only estimates based on a combination of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.
So, while paid SEO tools estimate keyword traffic, the data presented by Google Trends is based on actual search queries rather than educated guesses.
That is not to say that Google Trends is superior to paid keyword research tools. Using it in conjecture with Google Analytics and combined with paid keyword tools, it is possible to obtain a near-accurate estimate of true keyword search volume.
This article outlines seven methods for discovering interesting search-related trends and patterns that are more accurate than certain commercial search-related statistics.
Visit Google Trends to learn more about combining different search trends to acquire even more relevant information.
And for more blogs on Google’s various tools or other SEO elements, be sure to visit F60 Host.