Understanding Prewarmed Email Accounts
-
Definition: Prewarmed email accounts are email addresses that have been gradually used to send emails over a period of time. This process helps to establish a positive sender reputation with email service providers (ESPs) and minimizes the chances of emails being marked as spam.
-
Purpose: The primary goal of email warming is to improve email deliverability. By sending a small volume of emails initially and gradually increasing the sending volume, prewarmed emails build credibility with ESPs, ensuring that future emails are more likely to reach the recipient's inbox.
-
Process: The email warming process involves sending a small number of emails initially and gradually increasing the volume over time. This helps to establish a positive sender reputation and improves email deliverability.
-
Benefits: Prewarmed email accounts offer several advantages, including higher email deliverability, improved open and click-through rates, and a better overall sender reputation.
