How to choose the right Google Ads Campaign Type
What is Google Ads?
Let us first define Google Ads before we choose amongst distinct campaign types. Google AdWords has evolved into Google Ads, a new brand for Google’s advertising capabilities that makes it easier and faster than ever to create online ad campaigns that yield real results for your organization.
Google Ads is the new name for Google’s advertising services, which can be found on Google.com as well as other Google domains, partner sites, and apps. These services are designed to assist businesses and marketers in interacting with billions of people who use Google to look for answers, watch movies on YouTube, use Google Maps to find new places, read material all over the web, and more.
Google campaigns do not require a minimum investment. You can set a maximum budget for both your paid search and display campaigns, as well as how much will be invested daily and how much you are willing to pay per click .
How does Google Ads work?
Google Ads employs the pay-per-click (PPC) model. In other words, marketers target a specific term on Google and bid on it, competing with other marketers who are also targeting the phrase.
Your bids are “maximum bids,” or the most money you’re willing to spend on an advertisement.
Marketers can place their bids in one of three ways:
- CPC (cost-per-click): The amount you pay when a user clicks on an ad.
- Cost-per-mile (CPM): The amount you pay per 1000 ad impressions.
- Cost-per-engagement (CPE): The amount you pay when a user clicks on your ad and takes a specific action (signs up for a list, watches a video, etc.)
Google then takes the bid amount and combines it with an evaluation of your ad known as a Quality Score. Google says that the Quality Score is an estimate of the quality of your ads and keywords and landing pages . Higher-quality advertisements can result in lower prices and better ad positions.
The score ranges from 1 to 10, with 10 being the best score you can get. The higher your score, the higher your ranking and the less time you’ll have to spend converting.
Your Ad Rank is determined by your Quality Score and the amount you bid. That will determine the position your ad will appear in the search results page.
When your ideal customers use Google Search or Google Maps to look for products and services similar to yours, your company will appear on the search engine results page (SERP). This way, you reach your target audience at the optimal time for them to see your ad.
Now that you understand how Google ads work, let’s look at the various types of Google ads you can use for your campaign.
What are the main Google Ads campaign types?
There are five basic types of Google Ads. Each campaign serves a different purpose and has its own unique set of goals and features. Choosing a campaign type is mostly related to the kind of results that you want.The following are different number of campaign types that Google provides :
- Search campaign
- Shopping campaign
- Display campaign
- Video campaign
- App campaign
How To Choose The Right Google Ads
Let’s take a closer look at each campaign type, understand how they work ,their benefits and help you choose the one that works for you.
Search campaign
Search campaign ads appear as a text ad in the keyword results page.Search campaigns are a type of Google Ads campaign that allows you to advertise on the Google Search Network. When someone searches a term related to one of your keywords, the ads in a search campaign may appear near the search results.
Here are some search campaign advertising examples for the term “laptops”:
These are the advertisements you’ve most likely seen. On the search results page, they are identified by a black “Ad” sign next to the URL.
Benefits Of Search campaign:
- It’s ideal for product sales and lead generation.
- Concentrate on Intent Marketing
- Simple to implement
- Anticipate what searchers are looking for.
Shopping campaign
Google decides when to show ads in Shopping Ads based on product data. Google obtains product information from the product feed. Google decides on search queries based on the title, description, and other useful data in the feed.
Unlike regular search ads, they show an image of a product along with information such as the product title, price, store name, and reviews. Essentially, they provide shoppers with important product information before they even visit an online store.When Google decides on a search query, it automatically generates an ad from the feed. A Shopping Ad consists of a title, price, description, and so on, to name a few elements, and all of this information is available in the feed.
These advertisements may appear as images in the search results page:
They may also appear in Google Shopping. If you have a physical product, Google Shopping ads can generate qualified leads by displaying it directly to customers.
Benefits of Shopping Campaign :
- Google Ads can help you get more qualified leads.
- Incredible exposure for your products
- Simple to set up and manage
Display campaign
The Display Network displays your ad on a variety of websites across the Internet by utilizing Google’s extensive website partners.Display ads are visual and should include eye-catching graphics or video to capture the attention of your target audience.
To begin, your advertisement may appear on third-party websites.
You can also have a video ad appear before YouTube videos as a pre-roll.You can also advertise your ad on Google’s email platform. A professional email address makes your ad appear more genuine and increases customer trust.
One of the benefits of utilizing the Display Network is its reach. To ensure that your ad is seen by as many people as possible, Google works with over two million websites and reaches more than 90% of all Internet users.
The advertisements themselves are also adaptable in terms of style. Your ad can be in the form of a gif, text, video, or picture.
They do, however, have some drawbacks. Your advertisements may appear on websites that you do not want them to appear on or in front of videos that you do not want associated with your brand. This has never been more evident than with YouTube’s numerous “Apocalypses” over the years.
However, if you’re careful about where you place your ads, the Display Network could be a useful resource.
Benefits of Display campaign :
- They familiarize your target audience with your brand.
- Display ads pique people’s interest and raise brand awareness.
- You have the option of retargeting your customers.
Video campaign
These are advertisements that appear in the form of pre-rolls at the beginning of YouTube videos.
It all starts with your marketing objective when creating a Video campaign in Google Ads. We’ll work with you to create a campaign that leverages the most appropriate solutions, whether your goal is to raise awareness, consideration, or action.
However, Google allows users to select video ads rather than those that are more broadly advertised on the Display Network.
This is ideal if you have a great video ad idea that you want to put to the test.
The video campaign advertisements come in a variety of styles. There are skippable video ads, such as the one shown above. There are ads that cannot be skipped.
There are discovery ads on the search results page for specific keywords.
Benefits of Video campaign:
- People share the video that they like
- Mobile users respond well to video advertisements.
- A video can convey a lot of information in a short amount of time.
App campaign
Google App campaigns are Google Ads that are automated. Advertisers use it to encourage more app or game downloads or in-app conversions.
App ads, like video ads, are part of the Display Network but can only be used for targeted campaigns.
Finally, your ad can appear in third-party apps on Google’s app network:
You are not required to create an advertisement for this. Instead, they will take your words and any assets you have, such as images, and create the ad for you.
Benefits of App Campaign:
- In-app tracking of users
- Targeting Audiences With High Precision
- No Ad Blocking In-App
Conclusion
Choosing the right campaign type for your ads is important , each campaign type comes with its own features and benefits , while targeting a certain audience you should ask yourself which method will get the best results and increase your ROI.
The Google AdWords platform is essentially a massive auctioning market. To comprehend this industry, you must first comprehend the concept of keywords.
Google presently receives 88.35% of all search engine queries in the world. Unlike content marketing and SEO, which are primarily about attempting to reach potential customers through organic means, SEM, or Search Engine Marketing, will cost you money but will also display your ad right in front of the customer’s door. Ads allow you to locate your target audience at the precise moment when they require your services.
You’re not putting content out there in the hopes that it will be discovered by someone who needs it. You’re not putting content in front of people who don’t need it.
I Hope after reading this blog you have a clear understanding of different types of Google Ads. If you found this blog useful you can also check our other blogs on Best Google Services and if you would like to learn about SEO check our blog on Difference between Black Hat SEO And White Hat Seo.
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