With an intuitive user interface, a good email marketing tool should allow you to build extremely engaging email newsletters (ideally drag-and-drop editor).
Without a lot of effort, you should be able to send mass emails that are genuinely tailored and targeted. Marketing automation is another term for this.
Aside from that, your email marketing provider should make managing your contact list, segmenting people into groups, and tracking the success of your email marketing campaigns simple.
Most significantly, a competent email service provider keeps your email campaigns out of the spam folder.
With that in mind, let’s take a look at a few of the most prominent email marketing service companies and see how they compare.
SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe’s most rapidly developing email marketing platforms.
Free Plan: Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Paid Plan: Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
Premium Plan: These include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
Free Plan: HubSpot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools. The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
Paid Plan: If you need more advanced capabilities, then their paid plans start at $45/month.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
Free Plan: Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required).
Paid Plan: Pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
What is the best email marketing service? I wish I could recommend just one, but the best solution will be determined by your strategy, goals, audience, and budget.
Here is the Best Way to Make a Business Email for you.