Link Building for SEO: Definitive Guide

Link Building for SEO

This is an all-inclusive guide to link building.
So, if you want to develop authority backlinks to your website, you’ll appreciate the useful advice in this new book.

CHAPTER 1: What Is Link Building?

The activity of obtaining links to your website from other websites is known as link building. These are known as backlinks in SEO. Obtaining backlinks from high-quality sites can help your site gain authority and rank better in search engine results pages (SERPs).

Content marketing, the creation of useful products, email outreach, broken link building, and public relations are all common link building tactics.

Link building

What Is the Importance of Links?

Assume you have fantastic content, but your website is fresh and hasn’t yet established much authority. Obtaining links from other credible websites is an excellent technique to help Google perceive your site as more authoritative.

Because link building requires effort, commencing the process sooner rather than later will provide you a competitive advantage and deliver significant benefits to your website in the long term.

CHAPTER 2: How to Find High-Quality Links

Before we get into the step-by-step link building tactics, it’s critical to understand what constitutes a good (or bad) link.

This allows you to concentrate on creating links that will genuinely boost your Google rankings.

Authority of the Site

The sitewide authority of a domain also influences the quality of a link.
In general, a link from a well-known website such as will have MUCH more impact than a link from a no-name weblog.
While these links are difficult to obtain, they are well worth the effort.
Semrush comes in handy once more. Enter a site’s root URL into the tool to see its “Authority Score.”

The Site’s Relevance

When it comes to links, the authority of a site is important. However, the relevance of that site is equally important.

Assume you own a website dedicated to the Paleo Diet. And you get a link from a reputable website… regarding unicycles. Will that link still be valid?

According to an ex-Googler, the answer is no.

Three Types of Links

When developing your link-building strategy, it’s critical to understand the various types of links. The most significant types of linkages to understand are shown below.

1. Nofollow vs. Follow 🔗

When you want to link to another website but don’t want Google to crawl it, you can use nofollow links. To make a link a nofollow link, include the rel=”nofollow” attribute in the link’s code. Nofollow links alert Google to the fact that the link should not pass PageRank.

The nofollow link is advantageous for two reasons:

When you need to link to a site but don’t want to support it, use this phrase.
When the connection is profitable. Google added rel=”sponsored” (and rel=”ugc”) as a new type of backlink attribute, and recommends that users use rel=”sponsored” for paid or lucrative connections (such as paid adverts, banner ads, affiliate links, and sponsored content) rather than rel=”nofollow.”
Keep in mind that nofollow links do not immediately pass authority. They can, however, give you with brand recognition and referral traffic.

2. User-generated Links

When it comes to SEO, using user-generated links as a link development technique is not the best way to go. Google formerly penalised individuals that attempted user-generated links.

You may create user-generated links with the intention of promoting your own work. They are also frequently of poorer quality than other kinds of link development that Google favours.

Here are some instances of user-generated links:

  • Blog comments are not moderated.
  • Infographics and widgets are embedded.
  • Users’ profile pages Press releases or guest post signatures with highly optimised anchor text
  • Advertisements

Links from these sources will not harm your site, but it’s not a good idea to invest time on this tactic because these types of links are unlikely to pass any authority.

CHAPTER 3: Successfully Build Links

Link Request
Outreach might take a lot of time and work with little payoff, but with the correct tools, it can be more effective.

Manually Insert Links
Manual link building entails manually placing links, such as via a blog comment, a guest post on another site, or a press release.

Earn Links
To truly obtain a competitive advantage through links, you need implement a plan that allows you to earn editorially placed links.

CHAPTER 4: Which Link-Building Strategies Should you Avoid?

We’re all here to please Google’s algorithm and climb to the top of the SERPs. Unfortunately, some strategies that provide fast results may appear appealing at first, but they may have a negative influence on your site in the long run.

Don’t buy Backlinks

Despite being an obvious violation of Google’s Webmaster Guidelines and a link scheme practice, sponsored link building is rather widespread since it assures results (at first).

There is no disputing that earning connections is difficult. Even manual link building and a plethora of quick-win strategies require effort to see rewards.

These are known as poisonous backlinks, and it is recommended to avoid aggressively chasing them.

You don’t have to be concerned if you have unwanted backlinks pointing to your site as long as you didn’t participate in a link building scheme.

Google Penalties

If you use dangerous approaches, you risk having poisonous connections in your backlink profile, which could result in a Google penalty and a drop in your ranks.

It’s not uncommon for penalties to take months, if not years, to recover from, so it’s better to be safe than sorry.

CHAPTER 5: How to Measure Link Building Success 

The success of a link building effort is determined by the campaign’s goals. It’s critical to understand the measures that should be taken into account while creating these objectives.

It’s not a good idea to focus on the raw number of links established because you’ll find that quality suffers as a result. Furthermore, you must use competition insights to establish the link gap between you and others and ensure that you are building the right connections to boost your rankings.

However, when it comes to metrics, you should consider using one or more of the following:

Authority Score: the overall quality of a website, which can assist you in determining how influential a backlink from a site can be If a site has a low authority score, it is unlikely to be valuable.

Follow-to-Nofollow Link Ratio: It’s usual to see a variety of link kinds in your backlink profile, but the more follow links you have, the better. Follow links are an indication to Google that your site is authoritative.

Topical Importance: Are your backlinks coming from sources that are relevant to your business? If you have backlinks from sites that have nothing to do with your business, this backlink may not be as valuable (especially if it’s a spammy link).

Domains with Individual Referring Links: Collecting backlinks from a variety of high-quality domains is preferable to getting several backlinks from a single high-quality domain.

Toxic Links: If you have any backlinks designated as “toxic” in Semrush, don’t worry—Google will overlook them as long as you didn’t participate in a link building scam. These links, however, will not carry any weight.


You will need to put in regular effort, as with any other part of SEO. While link building appears to demand more effort than most SEO tactics, it will be lucrative in the end and last for a long time.

With enough effort in applying your link building techniques, your website may improve to the point where you won’t need to work as hard for links in the future. Instead, you may concentrate on creating high-quality content that other websites and companies will want to link to.

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