How Multiple Domain Names Benefit Business

Good business owners cover all of their bases, including domain names.

When you use descriptive domains for a specific audience, you can strengthen your business and expand your digital footprint.

The more domain names you employ, the more options you have to tell the story of your Business. Let’s go over five ways you may use Multiple domain names strategically to help your business and brand.

What are Multiple Domain Names?

You can have multiple domain names, but you don’t want Google to resolve or index them. Set up a 301-redirect or “forward” the domain to the “actual” domain to avoid this.

And a good to know stuff is that one IP address can be used by multiple domain names.

1. Create particular domains for specific requirements.

Your established company website domain serves as your digital identity core, but it may not be the best domain to link for communicating and promoting all aspects of your organization.

Large organizations frequently develop separate sites for a variety of functions and communications. Amazon, for example, uses amazon.care to provide access to its employee health care portal.

Similarly, Ikea.today provides visitors with an insight into the company’s product development, philosophy, and methodology.

The .today domain distinguishes this information from Ikea’s main website while referencing their most recent events.

Customers can immediately access the appropriate site that provides the information they require when you use domain names that are easy to remember.

2. Protect your Business

By expanding their domain portfolios, established firms with a parent business name can better safeguard their business identities.

Amazon, for example, has over 5,000 keyword descriptive domains that lead to related pages on amazon.com and wholefoods.com.

By employing redirects to establish brand territory around your company name, you may assist avoid cyber attacks from phishers or even parody sites posing as your business.

3. Improve SEO to boost audience engagement

Descriptive domains, such as fox.news and apple.news, are used to preserve businesses while also improving SEO.

Descriptive domains serve as concise, memorable calling cards for a company’s identity and services.

Because they employ both sides of the dot with descriptive terms that improve traffic to your site, descriptive domain names are more searchable.

If the phrase “Malaysia travel” is typed into a search engine, the next logical click will be to Malaysia Travel’s website. Choosing descriptive domains when claiming domains to protect your business efficiently guides consumers to the most relevant content.

Related: White hat SEO vs black hat SEO

4. Create a memorable marketing campaign

Unique domains can also be utilized to differentiate promotions by providing a memorable call-to-action.

With domains that include your business name and a specific domain extension like.deals,.coupons,.delivery, or.discount, you may increase customer engagement in your campaigns.

These domains are perfect for social media, billboards, and word-of-mouth marketing.

For example, a memorable With the domain m.guide/bitcoin, a billboard proclaimed “crypto is a peaceful revolution, concealed in plain sight.” Passers-by could take a quick look at these memorable links and find them later without stopping to write anything down.

Multiple Domain Names is a good option to go with

5. Communicate a business message

Most businesses have many messages to convey to their target audience, and multiple domains are an excellent approach to reinforce different aspects of your business.

Skims Shapewear, for example, purchased and uses the domain skims.social for their social media links.

As opposed to using short link providers with nonsensical and difficult-to-remember characters, posting this clear and detailed link helps their social media look more polished and elevated.

Attention to detail enhances your business, whether you are executing social media campaigns for huge organizations or starting a startup website.

Descriptive domain names allow you to be more specific with your business messaging, website security, and your company’s searchability.

Related: What Is the Best Way to Make a Business Email?

Don’t be afraid to be as creative as you are strategic when deciding what domains your company should claim.

The more Multiple Domain Name you own, the more stories your company can tell.

So this is how Multiple Domain Names Benefit business.

I hope you liked this article if you want to read our other blogs on 5 things to Consider Before Registering a Domain Name and more at f60host