{"id":999958392,"date":"2022-02-07T12:03:55","date_gmt":"2022-02-07T12:03:55","guid":{"rendered":"https:\/\/f60host.com\/support\/?p=999958392"},"modified":"2022-02-07T12:03:55","modified_gmt":"2022-02-07T12:03:55","slug":"what-are-retargeting-ads","status":"publish","type":"post","link":"https:\/\/f60host.com\/support\/what-are-retargeting-ads\/","title":{"rendered":"What are Retargeting Ads"},"content":{"rendered":"\n
\"Retargeting<\/a><\/figure>\n\n\n\n

Retargeting ads<\/strong> are exactly what it sounds like: it’s an ad that targets a person who has previously seen a similar advertisement<\/em>, interacted with you on social media, or visited your website. However, there is a wide range of ways these retargeted advertising<\/span> attempts to reach their intended demographic<\/strong>.<\/p>\n\n\n\n

Types of retargeting ad campaigns<\/h2>\n\n\n\n

Pixel-based retargeting<\/strong> ads<\/strong> and list-based retargeting<\/strong> ads<\/strong> are the two basic types of retargeting.<\/p>\n\n\n\n

List-based:<\/strong> List-based targeting, the least tech-savvy of the two, requires an already-built contact list, such as an email list. If you already have the contact information for users who’ve already visited your website, it stands to reason that you may contact them again. <\/p>\n\n\n\n

For example, a user that browses your site enters their email address<\/a> <\/strong>and then forgets to return. Your retargeted email ad would serve as a reminder of their visit to their site, as well as any specific things they looked at.<\/p>\n\n\n\n

Pixel-based<\/strong>: Pixel-based retargeting, also known as cookie-based retargeting, is a little more complicated. Marketers can utilize tracking pixels or cookies instead of having their contact information on hand. Cookies can be used to track people on a particular browser and are only stored on that browser. The problem is that it can’t track users between devices (unless the browser is synchronized), and users can be easily disabled or erased.<\/p>\n\n\n\n

Tracking pixels transfer user data to an external server, usually a 3rd party that specializes in tracking pixels, and they can monitor users across numerous devices.<\/p>\n\n\n\n

Examples of retargeting ads<\/h2>\n\n\n\n

1. Monday.com<\/h2>\n\n\n\n

I’d be amazed if you haven’t seen a Monday.com <\/strong>advertisement if you work in the corporate world. But I’m betting you’ve just seen their broad brand awareness advertisements, not their conversion-targeted ones.<\/p>\n\n\n\n

\"retargeting<\/a><\/figure><\/div>\n\n\n\n

The text mentions three long-tail keywords:<\/p>\n\n\n\n