{"id":999957966,"date":"2022-05-01T08:42:00","date_gmt":"2022-05-01T03:12:00","guid":{"rendered":"https:\/\/f60host.com\/support\/?p=999957966"},"modified":"2022-05-01T08:42:00","modified_gmt":"2022-05-01T03:12:00","slug":"google-ads-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/f60host.com\/support\/google-ads-step-by-step-guide\/","title":{"rendered":"Understanding Google Ads: A Step-by-Step Guide"},"content":{"rendered":"\n
\"Understanding-Google-Ads\"<\/figure>\n\n\n\n

What is Google Ads?<\/h2>\n\n\n\n

Before understanding Google Ads<\/strong>, Let us understand the meaning of Google Ads(Google AdWords). Google Ads (formerly known as Google AdWords) are one of the most effective online advertising options. Every day, 5.6 billion Google searches are performed, which is why Google Ads<\/a> are an excellent way to get your website in front of your customers’ eyes.<\/p>\n\n\n\n

Google Ads is the new name for Google’s advertising services, which are available on Google.com<\/strong> as well as other Google domains<\/strong>, partner sites, and applications. These services are intended to help companies and marketers interact with billions of individuals who are searching for answers on Google, watching movies on YouTube<\/em>, discovering new places on Google Maps, reading content throughout the web, and more.<\/p>\n\n\n\n

How does Google Ads work?<\/h2>\n\n\n\n

The pay-per-click (PPC)<\/strong> model is used by Google AdWords. That is, marketers target a certain term on Google and place bids on it, competing with other marketers who are also targeting the phrase.<\/p>\n\n\n\n

Your bids are “maximum bids<\/strong>,” or the most amount you’re willing to spend for an ad.<\/p>\n\n\n\n

For example, if your maximum bid is $4 and Google determines that your cost per click is $2<\/strong>, then you get that ad placement! If they determine that it\u2019s more than $4, you do not get the ad placement.<\/p>\n\n\n\n

Alternatively, you may choose your ad’s maximum daily budget. You’ll never spend more than a certain amount every day on that ad, which can help you figure out how much to invest for your digital ad campaign.<\/p>\n\n\n\n

Marketers have three options for their bids:<\/p>\n\n\n\n

  1. Cost-per-click (CPC)<\/strong>: How much you pay when a user clicks on your ad.<\/li>
  2. Cost-per-mile (CPM)<\/strong>: How much you pay per 1000 ad impressions.<\/li>
  3. Cost-per-engagement (CPE)<\/strong>: How much you pay when a user performs a specific action on your ad (signs up for a list, watches a video, etc.)<\/li><\/ol>\n\n\n\n

    Google then takes the bid amount and pairs it with an assessment of your ad called a Quality Score. According to Google:<\/p>\n\n\n\n

    \u201cQuality Score is an estimate of the quality of your ads, keywords, and landing pages<\/em>. Higher quality ads can lead to lower prices and better ad positions.\u201d<\/p>\n\n\n\n

    The score number is between 1 and 10 \u2014 with 10 being the best score. The higher your score is the better you\u2019ll rank and the less you have to spend converting.<\/p>\n\n\n\n

    Your Quality Score combined with your bid amount creates your Ad Rank \u2014 the position your ad will appear in the search results page.<\/p>\n\n\n\n

    And when a user sees the ad and clicks on it, the marketer pays a small fee for that click (thus pay-per-click<\/strong>).<\/p>\n\n\n\n

    The idea is that the more users click on a marketer\u2019s advertisement, the more likely they will accomplish the advertisement\u2019s goals (e.g. become a lead, make a purchase).<\/p>\n\n\n\n

    Now that you know how Google ads work, let\u2019s take a look at the different types of Google ads you can use for your campaign.<\/p>\n\n\n\n

    Types of Google Ads<\/h2>\n\n\n\n

    Google offers a variety of different campaign types that you can use:<\/p>\n\n\n\n